BAT
BAT’s Quality Team operates within a highly regulated, fast‑moving global environment, supporting the organisation’s transition towards next‑generation, smokeless products.
The team has embedded a clear, integrated quality operating model that connects product design, manufacturing and market performance, shifting the focus from reactive control to predictive prevention. By combining strong governance with data‑driven assurance, including consumer insight and social listening, the team has achieved significant reductions in complaints and improved product confidence. Their emphasis on capability building, supplier engagement and leadership alignment has positioned quality as a shared responsibility across the business, delivering scalable, sustainable improvement at global scale.